Your listing deserves a launch, not just a post on the MLS.
Buzz Builder is Redefine Real Estate's listing marketing system. Every home we list gets professional photos and video, about 9 hours of work from our social media team, and paid social campaigns that put it in front of local buyers.
Figures as of October 2026. Reach varies by home, price and season.
From photo day to offer day.
Prep and capture
Professional photos and video of your home, scheduled by our team.
Content goes live
Our social team builds and posts your listing content across Instagram, Facebook and video.
Paid campaigns
Targeted social ads put your home in front of local buyers, not just people checking the MLS.
Open houses
Our team hosts open houses as part of the marketing plan.
Paid marketing on every listing. Not just the expensive ones.
Professional photos
Shot to stop the scroll on phones, not just to fill the MLS.
Listing video
Short-form video built for Reels, Facebook and YouTube.
Paid social campaigns
Ads targeted to local buyers on every listing, typically 30,000+ impressions.
Social media team
About 9 hours of team time on each listing.
Open houses
Hosted by our team as part of the marketing plan.
Print and in-person
Print flyers and door knocking around your neighborhood, plus online exclusives.
Why it matters to you.
If you're selling
More of the right buyers see your home in its first days on the market, when interest is highest.
If you're an agent
Redefine runs Buzz Builder on your listings too: photos, video and paid campaigns handled by our team. See careers at Redefine.
The team behind Buzz Builder.
Buzz Builder questions
What is Buzz Builder?
Buzz Builder is Redefine Real Estate's listing marketing system: professional photos and video, about 9 hours of social media team work, and paid social campaigns on every listing, typically reaching 30,000+ impressions.
Does every listing get paid ads?
Yes. Paid social campaigns run on every Redefine listing, not just higher-priced homes.
Is there an extra cost?
No. Buzz Builder is included when you list with Redefine Real Estate.
How is this different from a normal listing?
Most listings rely on the MLS and a few photos. Buzz Builder adds a social media launch and paid campaigns so more local buyers see the home.
Where do you serve?
Southeast Michigan, from our office at 770 Davis Street in Plymouth: Wayne, Oakland, Washtenaw, Livingston, Macomb and Monroe counties.
Thinking about selling?
Start with a free 15-minute call about your home, your timing and your Buzz Builder launch.
